More than a pretty sketch

Design evolve through understanding, problem solving, and clarification

Here’s to the innovators, the visionaries, the rebels, the out-of-the-box dreamers.
The exciting and adventurous journey of designing a product is about empathy, passion, losing your mind, the F#%k yeah’s, and getting sucked into the details.
Let’s discover it together

Design, It's good business

Design makes products aesthetically pleasing user friendly cheaper to produce sustainable safer and more reliable more durable easier to sell more functional align with your brand

Industrial design

The magical craft of making products cheaper to manufacture while increasing brand value, functionality, aesthetics, and preparing them for the sustainable era.


Mapping requirements
Discovering opportunities
Understanding user journey

A design brief of the opportunities and requirements for the product.


Sketching opportunities
Evaluating concepts

A concept which fulfils the design brief.


Testing concepts
Detailing product elements
Detailing for production

Final 3D file, ready to hand over to manufacturing.


Initiating the design process is where we get to know the requirements for the product, get to know the users, and set the north star for the project.
This phase includes the following:

– Design research
– Market research
– Interviews
– Persona
– User journey mapping
– Use pattern mapping
– Requirement mapping

Resulting in a requirement list and a design brief for the project.


This is the creative phase, starting with sketching and brainstorming solutions to the identified problems and opportunities.
This phase includes the following:

– User experience design
– Design Sketching
– Concept design
– Visualisation
– Mock-ups
– Design testing

Resulting in 1-2 chosen concepts to bring into the final phase of the design process.


The final stage is where the concepts are brought to life, detailing them for optimal usage and the desired experience.

– CAD design
– Prototyping
– Visualisation
– Testing
– Production preparation
– Requirement validation
– Supplier collaboration

Resulting in a 3D file ready to pass on to the suppliers.


Having an internal R&D department, but need to get the strings tightened? Facilitating a workshop is a perfect way to kick-start any development project. This ensures that all are talking the same language and are on board with the scope of the project.

Workshops usually include the following:

– Value proposition design
– User journey mapping
– Vision mapping
– Requirement mapping

At the end of the day, everyone will know how to proceed, and what steps to take further on.

Finding a path in unpridictability

Design an unpredictable journey, where the result is unknown. Through a guided process, the outcome is ensured to be the best possible solution for the circumstances. All the way through remembering the user, production methods and design principles ensure that the outcome is awesome.

Let’s dig into the three phases in design, and what they include.


Let’s start at the beginning, the embarkment of the design journey. Insight, the defining stage of the project, starts with defining the goal of the project and discovering the aspects which make the final product truly value-creating.
The goal of the Insight phase is to understand what tasks the users have to get through, what struggles they have, and lastly what empowers them.

Combining these insights with the product idea, technical requirements, and design goals sets the stage for the upcoming process.

A good product is made from great insights, which transforms into the North Star for the entire product development process.

Now it’s time for the mind losing and F#%k yeah’s

Sketch, drawn with markers


Bring out the headphones, the sharp pencils, and a cup of Wonderful coffee, it’s creation time!

With the North Star vision as a starting point for the creative process of design, it’s all about those pretty drawings. Creating conservative, in-betweenness, and crazy ideas is all part of the process of getting to the innovative concepts, which align with the North Star in the most simple, creative, and innovative way possible.

Oh yeah, this is also the part of the process where the losing mind is located, it’s part of the process, and leads to the more creative ideas – Those that combine ingenuity, creative thinking, and a touch of magic into the concepts.

Wait, isn’t there something about cardboard?

Yeah definitely, cardboard is amazing! It enables the concepts to be tested in real life, and to get feedback from users, ensuring that the creative magic is also present in their eyes. Creating low-fidelity mock-ups makes it possible to get insights into the minds of the users, ensuring that the chosen concepts align with the North Star, and the actual requirements of the users.

The feedback from the users can be incorporated into the further process, and ensure that the project is useful before the concepts are further developed – Didn’t I say that design was more than a pretty sketch?


Swap the pencils for calipers, it’s time to get into the details.

Detailing is what it sounds like, time to get nerdy. Bringing the concepts to the final product is done through a process of modeling in CAD systems and high-fidelity prototypes.

This phase is all about curves, colors, textures, and fitment. The detail phase is important to get right because this is where the quality and feel of the product comes to life.


Ever seen a designer touch everything they are getting within reach of? 

However weird it looks, it helps here. Getting the right feel of a product, the correct ergonomics, and choosing the right materials changes a product from okay to fascinating.

Sounds like a lot? It can be, and that’s why I’m here. I love the mind losing and live for the F#&k yeah’s, so let’s have a talk about your next development project.


Industrial designer

Aarhus, Denmark

Phone: +45 2829 7028